Marketing today is a highly competitive field. One way to promote your product line is through promotional giveaways. For today’s posting, we’ll draw upon the expertise of Best Promotions. It’s a professional promotional agency in Sherman Oaks, …
Introduction
Marketing today is a highly competitive field. One way to promote your product line is through promotional giveaways. For today’s posting, we’ll draw upon the expertise of Best Promotions. It’s a professional promotional agency in Sherman Oaks, California that offers a full range of services from product design to brand management and event planning. The company can be found at www.BestPromotionsInc.com
Instructions
Difficulty: Easy
Steps
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Step One
Consider a promo item for the desktop first. Few items work as well as a simple ceramic coffee cup with your name, logo, phone number and website. If tastefully designed, the mugs will live on a customer’s desktop and provide quick reference for a sales phone call. They are also relatively inexpensive. When you take the time to visit your customers, put a bag of gourmet coffee in one and you’ve produced a simple gift that shows genuine appreciation.
Another option is a car travel cup. I have two, one of which is from LL Bean, showing a historic series of catalog covers that’s quite nostalgic.
For your better customers, you might want to buy flash drives, always in demand; desktop organizers or Personal Digital Assistants all with your company name, phone number and website tastefully displayed.
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Step Two
Choose a Give Away that Creates a Multiplier Effect “Marketing today is based on number of impressions. When one of our clients gives away a shirt, not only does the customer feel appreciated, but one walk by that customer through a mall will provide thousands of impressions at minimal cost,” explains Patrick White, the VP of Marketing for Best Promotions.
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Step Three
Supply a Promotional Item that your Customers will actually use. I am an active athlete, but ever since working a single day as a caddy when a youth, I’ve had a distaste for golf. Over the years I’ve received many golf related items like tees and balls for which I’ve had no use. However, I have a large and growing baseball hat collection, which I wear sailing, hiking, bike riding or playing tennis, spreading brand recognition among my group of partners.
Here’s a very useful example: Amgen needed to coordinate meeting times worldwide for a weeklong session of seminars. Best Promotions supplied silver clock and calendar sets to all of the seminars’ participants as gentle reminders for them to not be late.
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Step Four
Find an Item that Reminds People of the Services You Offer.
When Best Promotions was hired to publicize UPN’s hit show “America’s Next Top Model” the company designed a halter-top with “Top Model” outlined in rhinestones on a figure friendly cotton blend. The models posed in a promotional group shot wearing the top. It became popular not only with the aspiring models, but with young women across the country. One look at the item on anybody reminds the viewer of why he should watch the show.
